Only goes to prove that the magic of the big screen still works and how! The terrific start of 'My Name Is Khan', 'Housefull', 'Kites' and now 'Raajneeti' proves that big-budget films, made by reputed names, can draw viewers in hordes. The Day 1 numbers of all four biggies underline this fact. In the case of 'Kites', of course, the film slipped considerably on Day 2 [Saturday] and crashed completely after Monday, but its poor content is responsible for that.
'Raajneeti' continues to rock the box-office and its super-success proves, yet again, that you can’t read the viewer’s mind. People within the industry have this misconception that only entertainment-driven films lure viewers to cineplexes. 'Raajneeti', in their opinion, is a dry film, which was expected to appeal to the audience in the Hindi belt only, not the multiplex junta or viewers in metros. But all calculations have gone for a toss, as 'Raajneeti' continues to gallop and how!
'Raajneeti' is expected to have approx. 55 crore to 56 crore net Week 1, which is next to '3 Idiots' and 'Ghajini'. Also, the film should enjoy a bountiful Week 2, since there’s no major opposition this Friday.
What does one attribute its super-success to? Plenty of reasons. The massive star cast attracted viewers in hordes, the superb promotion proved sone pe suhaaga, but most importantly, for a film to sustain after its opening weekend, it ought to have solid content and 'Raajneeti' is, without doubt, a superior product. Besides, I think the Ranbir-Katrina pairing played a big role in luring a big chunk of the junta. Especially Ranbir, who, I strongly feel, is the Pied Piper of the box-office.
Let’s hope the box-office keeps smiling, an air of optimism continues to prevail in the industry and viewers continue to throng cineplexes in multitudes in weeks to come. Only then will the industry limp back to normalcy!
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